Though based in equatorial Singapore, our name originates from European friends who take every August off to travel, spend time with loved ones and recharge for the year ahead. We embrace that effortless joie de vivre, where the most important question of the day is whether or not to have that second cocktail before dinner. We want to celebrate each person’s society – friends, family, loved ones - whoever makes holidays eternal and experiences unforgettable.
With a focus on modern functional design and attention to detail, our swimsuits use top-quality fabrics and construction to ensure a perfect fit. One-of-a-kind prints and reinvented classics ensure a timelessly stylish look. Our latest collections have been created using top quality Italian-made fabric, Carvico. Containing Xtra-Life Lycra to help retain its shape, it is ultra chlorine resistant,
sun creams & oil resistant and has excellent UV protection. Also made from recycled materials, we are doing our part for the planet.
We aim to be an ethical brand that strives to use sustainable fabrics. Approximately 10–20 million tons of plastic end up in the oceans each year. Our recycled polyester contains waste plastic, which has been
melted down to create fibres that are then used to make brand new fabric.
Meet Toni Chan the founder of August Society.
How long have you been in Singapore?
I'm the definition of a third-culture kid: born in Hong Kong, raised in Canada, educated in Europe, and now living in Singapore. I’ve been calling the Lion City home since 2009.
Why did you start August Society?
I'm not a fashion designer by training; I come from a corporate background, but I have dreamed of taking a more creative and entrepreneurial path. Living on the equator means I go through a lot of beachwear, so I recognized the need for beautifully crafted, perfectly fitting swimsuits and found it difficult to find that balance of aesthetics and quality on the market. I found a lot of my female friends had the same problem, so voila, August Society was born.
How do you describe the August Society style?
The August Society woman feels equally comfortable on a deserted beach in the Phillippines or a yacht on the Mediterranean. It’s an effortless style that’s timeless and enduring, but our one-of-a-kind prints and mix-and-match combinations allow for on-trend looks and individual expression.
Where do you get your inspiration from?
I’ve always been impatient to explore the all of the amazing places in this world, and I am inspired by adventures had with friends and family. Every print I design tells a personal story of somewhere I’ve been or am longing to cross off my ever growing list.
Please find our latest press releases below. If you need further information, please feel free to contact us. If you wish to receive our press information in the future, you can add your contact data to our media list.
November 2016, Singapore
Boldly stand out while staying covered with August Society’s Due South / Seafoam swimwear collection
Singapore-based swimwear company August Society is launching its 2016 fall/winter collection Due South / Seafoam comprises of edgy geometric prints and bright turquoise. The new collection features a number of innovative ways to stay covered... Download full Press release.
June 2016, Singapore
August Society will open their studio doors for a Flash Sale - 9 to 11 June
Singapore-based swimwear brand August Society is holding a flash sale in conjunction with the annual Great Singapore Sale. The sale will take place from 9 to 11 June, with special studio operating hours to accommodate shoppers... Download full Press release.
March 2016, SingaporeAugust Society launches summer 2016 swimwear collection, transporting us to the shores of the South Pacific.
Singapore-based swimwear company August Society is launching its 2016 Summer collection inspired by the hues and motifs of French Polynesia. The result is a fresh, mix and match combination of midnight blue, sunset orange and new floral prints Tropicana... Download full Collection report (SS16)
November 2016, SingaporeAugust Society’s new collection for the whimsical globetrotter.
August Society is designed to make women feel beautiful in their own skin. Our commitment to creating top quality, adjustable and reversible, mix-and-match pieces allows women of any shape to create swimwear silhouette that makes them feel confident and sexy. Based in Singapore... Download full Collection report (FW15/16)
5 May 2015, Singapore
August Society launches with a mission to bring beautifully made swimwear to Singapore.
Quality fabrics, construction & cut designed to ensure women feel comfortable, confident & sexy. New swimwear brand August Society officially launches in Singapore today, with a mission to bring high quality, well-constructed and beautiful swimwear to the Little Red Dot... Download full Press release (brand launch)
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