The August Society Story

Our name originates from our European friends who take the month of August off to travel, spend time with loved ones and recharge for the year ahead. Normal life stands still in August, and nothing is expected to get done, well, anywhere really. We embrace that effortless joie de vivre, where the most important question of the day is whether or not to have that second cocktail before dinner (the answer: yes, always yes.) We want to celebrate YOUR society – be it your besties, your hubby, or your dog Sparkles – whoever makes your holidays eternal and your experiences unforgettable.

Express yourself

All of our tops and bottoms are mix and match, allowing for endless possibilities - whether you’re feeling flirty, active or modest, we have the cut to suit your mood. We create all of our bold, whimsical and classic prints to ensure a timelessly stylish yet unique look - guaranteed to be one of a kind on that beach. 

Made to last

Our latest collections use top quality Italian-made fabric. Aside from being recycled and sustainable, it contains XtraLife Lycra® to help retain its shape, it is ultra chlorine resistant, sun creams & oil resistant and has excellent UV protection. Made to last, our swimsuits are designed to stand the test of chemicals, sun, salt, and soap, unforgettable holiday after unforgettable holiday.


Love our planet

We strive to be an ethical brand that commits to using sustainable fabrics. Approximately 10–20 million tons of plastic end up in the oceans each year. The polyester and nylon used in swimwear are actually types of plastic, derived from non-renewable petroleum. The fabrics from our newest collections are made from recycled waste plastic that would have ended up in a landfill, or worse, the ocean.





Toni Chan
August Society Founder and Creative Director

I'm the definition of a third-culture kid: born in Hong Kong, raised in Canada, educated in Europe, and now living in Singapore. I'm not a fashion designer by training; I come from the corporate world, but have dreamed of taking a more creative and entrepreneurial path. I’ve always been impatient to explore the infinite number of amazing places to see in this world, and was inspired by adventures had by friends and family.

Living on the equator means I go through a lot of beachwear, so I recognized the need for beautifully crafted, perfectly fitting swimsuits. I create all of my own prints and select every aspect of every suit, never designing anything I wouldn't love to wear myself. I hope you'll enjoy these pieces as much as I enjoyed creating them and wear them while living your own August stories.

If you have any questions for me, don't hesitate to drop me a note at toni {at} augustsociety {dot} com.

Travel on,



Get $10 Off Your First Order

 How long have you been putting off finding the perfect swimsuit? Join as an August Society member to get updates, exclusive offers and $10 off your first order!


Size Chart
August Society Size Chart