We are reaching the end of July now, and our namesake month is approaching.
In this blogpost, I thought I’d share more with you about how I decided to name August Society, and our brand philosophy, in commemoration of the month of August.
Many of you may be wondering about the roots of our name. Our name originates from our European friends who take the month of August off to travel, spend time with loved ones and recharge for the year ahead. The routines we hold throughout the year are put on hold come August, and the holiday mood sets in. Nothing is expected to get done, well, anywhere really, and it’s such a wonderful feeling of carefree relaxation.
We embrace that effortless joie de vivre – travelling to far-flung places like French Polynesia, Vietnam, Western Australia, and Seoul; indulging in just one more cocktail before dinner; or even just honing our domestic goddess skills. We want to celebrate your Society – be it your besties, your hubby, or your dog Sparkles – whoever makes your holidays eternal and your experiences unforgettable. Enjoy this summer!
We place our focus on creating swimsuits that fuse modern functional design and attention to detail. Our swimsuits use top-quality fabrics and construction to ensure the perfect fit for as many body types as possible. The prints I design are one-of-a-kind and incorporate reinvented classics to make sure that the pieces you purchase are timelessly stylish and enduring. All this to ensure you look great no matter what, whether your society takes you to a yacht off Capri or a deserted Philippine island.