Fashion Designer Cushnie et Ochs once said: “Life is too short to wear boring clothes.”
The same goes for bikinis – if you never venture out of your comfort zone, you’ll never know.
In August Society’s second collection, we’re all about rocking the boat – we’re talking about brand new prints, a bigger range of cuttings, and unapologetic confidence.
The key inspiration behind this season? Travel and art around the world –think adventurous globetrotter meets culture vulture. Sounds exciting already?
If you said yes, we challenge you to get out of the cookie-cutter bikinis and slip into these exciting new designs.
Kaleidoscopic prints are all the rage this season, and this hypnotic pattern will keep all eyes locked on you.
The ancient Alhambra fortress nestled in the Andalucía hills inspires the Alhambra print. Referencing the palace’s Moorish origins, this jeweled piece will make you feel like a royal.
The blue and indigo hues mirror the tin-glazed ceramic tiles found over architecture throughout Spain and Portugal. Santorini calling?
The best part? This geometric motif has a slimming effect due to its repetitive nature.
Step up your bikini game with the Gaudi Print – we’re talking about uneven shapes, bursts of colours, all in decorative over-the-top fashion.
The print takes a cue from the Barcelonan architect Gaudi himself. Known for his signature style of broken mosaic and natural shapes, this print is a tribute to his unbashful, modern style.
But here’s the news – there’s no fitting in with this number. Slit into this print, and you’re sure to stand out in a sea of solids, looking like a sweet sun-kissed Mediterranean dream.
The electric obi takes a spin on traditional kimono prints. Mixing modern geometric patterns with classic Japanese motifs, this decorative print is a great alternative to the oh-so-common floral bikini print.
The butterfly, a symbol of femininity, is a representation of grace and beauty. Amp it up with some digital prints and bold colours, and it’s Harajuki girl meets classic Japanese beauty. Now we’re talking girl power!
The best part:
Here’s the cherry on top of the cake: All patterns comes in different cuts and styles so you can mix and match to find the best swimsuit for your body.
We brought back the classic triangle top and Bandeau due to popular demand. For a flirty look, let the halter strap peekaboo under a loose sheer top. The Bandeau top is for those who want to avoid those awkward tan lines, while getting sufficient coverage at the same time.
Looking for a more unique sexy look? Give our Monokini a try – this is especially flattering for showing off those hips! We’ve also added cropped pants to the collection – perfect for those lazy mornings lounging around the house.
Feeling athletic? Swop the string bottom to some boy shorts. If you’re looking for more coverage, we’ve got rash guards for you to do those sporty activities in style.
We’re all about confidence and marching to your own beat – so go on, be bold and shop away.